The Danger of Theo-Branding

The problem with theological branding is that we become too territorial about our story of how our pet theologians interpret the revelation of God, losing sight of the grand and unified theme of God’s great salvific story: Jesus.

Only when we idolize our own stories at the expense of others the Lord Jesus has Himself written onto the pages of HIStory do we lose the plot of the greatest story of all.

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